Kyra Bobinet, MD, MPH, is the full-time CEO & founder of Fresh Tri, a simple, sustainable behavior change approach based on the brain science of habit formation. She is an award- winning public health physician, specializing in healthcare innovation, technology-enabled behavior change, behavior neuroscience, health disparities, and population health management. Kyra holds an M.D. from UCSF and an MPH from Harvard, and acts as adjunct faculty for Stanford School of Medicine and Dr. BJ Fogg’s Behavior Design Lab. She was the former Medical Director of Health and Wellness Innovation at Aetna, where she designed evidence-based clinical interventions and algorithms for over 30 million members. During that time, she was the inventor of Aetna’s Mindfulness product and cited a clinical study, which proved significant outcomes and claimed cost reductions. Dr. Bobinet’s best-selling book, Well Designed Life, has been called a must-have tool for health innovators worldwide.

Topics covered in this episode:

Behavior Design
Design Thinking
Paradigm Shift
Performance Mindset
Habenula
Motivation
Perceived Failure
Forming Better Habits
Tiny Changes
Wellness Culture
Modern Technology
Time to Change


To learn more about Kyra Bobinet and her work, head over to https://www.freshtri.com/

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