Read To Sell is Human: The Surprising Truth About Moving Others by Daniel Pink and think through each of these discussion questions. Better yet, write out your answers. Be ready to discuss with others with an open mind.
- Throughout the book, Pink’s central argument is that as humans, we are all in sales. Do you agree with this argument? Why or why not?
- Estimate what percentage of your work involves convincing or persuading people to give up something they value (attention, effort, time, money, etc.) for something you offer.
- List three examples from the past week where you’ve had to employ skills in non-sales selling.
- As you think about your life and work, what do you see as the greatest barrier you face in moving others?
- Recall a great sales experience you’ve had recently. Also think of one that was frustrating, annoying, or infuriating. What made the difference between the good experience and the bad one?
- How have the three E’s – Entrepreneurship, Elasticity, and Ed-Med – affected your own work and life?
- Are you an introvert, an extravert, or an ambivert?
- If you’re more introverted than extraverted, what is one thing you can do to move closer to the center of the introversion-extraversion scale? If you’re more extraverted than introverted, what is one thing you could learn form your more introverted colleagues?
- Recall the last time you really flopped at moving others. Now use Seligman’s three questions to tweak your explanation of what happened. When you’re done, think of the next big sales call or persuasion effort you face. Practice your interrogative self-talk with specific answers to the question: “Can you do this?”
- In the chapter on Clarity, Pink describes five ways to frame a message to sharpen contrast and deepen impact. Choose one frame and apply it to an upcoming persuasion challenge. Now analyze how it might be effective? How might it go awry?
- What is the difference between problem-solving and problem-finding? In what areas of your life are you a problem-identifier versus a problem-solver?
- In Chapter 7, Pink offers six new ways to pitch. Choose one of them and pitch a product, a service, or an idea to others in your group. Ask them to critique your pitch and suggest ways to improve it.
- At the end of the book (p. 228) are two questions that get to the heart of genuine service. Think about what you are selling – why you want to move people – and ask yourself those questions. Share your answers with the group.
- One character who makes several appearances in the book is Norman Hall, the Fuller Brush salesman. Could you do what he does? Why or why not? What did you learn from him?
- After reading this book, what is one thing you will do differently? Why?
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